If you have an Etsy store, and sell items offline as well, then you should take advantage of the Etsy card reader. Etsy is offering card readers to its sellers — for free. When you make a sale with the card, the sale is reflected in your online store, so your on and offline sales are streamlined and your inventory is always accurate. The Etsy reader takes a 2.75 cut on every sale.
Benefits of Selling on Etsy
If you’re an artist, crafter or seller of vintage items, you should consider setting up an Etsy store (if you don’t have one already). The great thing about Etsy is that people already use it to shop. There’s an Etsy app that users can download to their phones and browse while they’re sitting around at airports, train stations or waiting for no-show dates. Because people are already on Etsy, it is a good way to make sure people see your product, especially if your product is the kind of thing people don’t know they want until they see it.
For example, if you make origami wedding veils, you might have a hard time selling that on your own website. Why? Because no one searches for “origami wedding veil”. But if someone looking for a wedding veil is swiping on Etsy and your origami version pops up — presto! A sale.
And now with free card readers from Etsy, you can sell your origami wedding veils online and off.