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Kate T. Kreger, 716-382-2330
Director, Corporate Communications
Date:   10/2/97


CPAC, Inc. Expects Second Quarter
EARNINGS DECLINE

Leicester, New York, October 2, 1997 – CPAC, Inc. (Nasdaq NNM: CPAK) today announced that it expects fiscal year 1998 second quarter results to be down compared with last year. Contributing factors include the highly competitive environment in the Imaging industry that has resulted in operating margin pressure, and the 15-day UPS strike.

CPAC, Inc., which is based in Leicester, New York, expects fiscal year 1998 second quarter earnings in the range of $0.24 to $0.27 per share, versus $0.31 reported in the same period last year. Management expects Imaging Group sales to be off by about 7% compared to last year, reflecting current pricing pressures by leading industry competitors. In addition, the Stanley Home Products and Fuller Brush direct selling businesses lost more than $350,000 in sales as a result of the UPS strike. Distribution costs increased by an additional $100,000 from utilizing alternative delivery sources.

President and Chief Executive Officer, Thomas N. Hendrickson, stated, "Despite the factors affecting the imaging industry’s current operating environment, we are focused on generating new global imaging business in order to replace lost volume in this segment." Mr. Hendrickson continued, "Reducing operating costs and improving manufacturing efficiencies will continue to be a priority. We are committed to reviewing all strategic alternatives across our businesses to ensure that CPAC reaches the operating performance our shareholders, customers, and employees expect."

Commenting on the recently established Cleaning Technologies Group, which CPAC formed after its July 23, 1997 acquisition of IVAX Industries’ commercial cleaning chemical business, Mr.Hendrickson said, "The integration of these recently acquired assets with our Cleaning and Personal Care segment is on target, and we believe this acquisition will be accretive to earnings by the fourth quarter of fiscal 1998. Moving forward our objective is to increase CPAC’s marketshare in the commercial cleaning industry. We believe that by implementing a selective acquisitions strategy and refocusing our marketing approach to emphasize our established brands, new product introductions, and our private label capabilities, we will be able to leverage our low-cost Great Bend manufacturing facility through incremental volume flows.

Founded in 1969, CPAC, Inc. owns The Fuller Brush Company in Great Bend, Kansas, as well as five imaging chemical facilities in the U.S. and Europe. In July 1997, the Company acquired a portion of IVAX Industries with $25 million in sales, and formed the Cleaning Technologies Group as a division of Fuller Brush. CPAC has over 250 registered trademarks for chemical and non-chemical products in the cleaning and personal care industry and imaging market. Shares are traded over the Nasdaq National Market System under the ticker symbol "CPAK." Additional information is available on the Company's website (www.cpac-fuller.com).

Except for the historical matters contained herein, statements in this press release are forward looking and are made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Investors are cautioned that forward looking statements involve risks and uncertainties which may affect CPAC's business and prospects, including economic, competitive, governmental, technological, and other factors discussed in CPAC's filings with the Securities and Exchange Commission.

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