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LEICESTER, NY, September 1, 1999 – CPAC,
Inc. (NASDAQ: CPAK) announced today that its Fuller Brush subsidiary is a partner store of
Quixtar, the newly launched e-commerce business featuring a convergence of on-line
shopping, member benefits and business ownership – all located at one Web address, www.quixtar.com.
Launched across North America today, Quixtar is based in
Grand Rapids, Mich. CPAC, Inc, based in Leicester, NY owns Fuller Brush, which offers the
finest quality brushes and cleaning supplies.
"We think our first year sales via Quixtar will be
significant," said Norbert J. Schneider, President of The Fuller Brush Company.
"The Quixtar agreement is a significant opportunity to generate brand awareness for
Fuller Brush. We are excited to have been allowed to participate in this new, Web-based
business. It is predicted that more than 300 million people will be using the Internet by
the end of 2001. We are quickly expanding our Web capabilities to capitalize on immediate
and future e-commerce opportunities, and now have twelve new, active Fuller Brands sites
for our consumer and commercial lines (www.fullerbrush.com)."
Mr. Schneider further commented, "Our strategy is to
introduce selected high-quality Fuller Brush products to new Quixtar shoppers via a
customized Web site. As a Partner Store, we have a new, high tech channel to help people
easily find Fuller Brush and buy our products. We have been searching for a way to
re-connect with stranded Fuller customers and to blaze a path to reach new and younger
customers. We believe Quixtar is a tremendous growth opportunity that will not conflict
with other existing channels of distribution. Best of all, Quixtar customers will benefit
from the best possible customer service support from Fuller Brush, because of the
state-of-the-art systems already in place which handle order entry, credit card
processing, and small parcel shipments all electronically."
"Our Partner Stores and the relationship we have with
them is an important element of Quixtar. They give shoppers more options to find the
products they want and need while contributing to the success of Web-based businesses
affiliated with Quixtar," said Ken McDonald, Sr. Vice President/Managing Director,
with responsibilities for Quixtar’s operations. "Fuller Brush helps round
out the shopping and business experience Quixtar represents."
The Partner Stores benefit from the large volume of
Independent Business Owners (IBOs), Members and Clients who will have access to their
sites through Quixtar. IBOs will earn bonuses based on the amount of business they help
generate for the Partner Stores, while Members will receive "Q Credits" they can
redeem for merchandise.
Much more than a virtual mall, the Quixtar "Personal
Shopping Portal" has customized the shopping experience for shoppers. The site
includes "Quixtar Exclusives," which combines innovative, high-quality products
available no where else on the Web with interactive features, such as "Ask the
Expert" and "Virtual Tabletop." "Hot Buys" has limited-time deals
on cool products, "The Store For More" is a virtual department store with a
variety of products, such as apparel, electronics and home furnishings, and "My
Quixtar" allows users to tailor their home pages to meet their everyday needs.
IBOs are the strategic advantage Quixtar has over other
e-commerce ventures. Their one-to-one marketing provides the human touch other on-line
marketers lack. Quixtar rewards affiliated IBOs through bonuses earned on the sales volume
generated at www.quixtar.com as a result of their
efforts. Starting a Quixtar-affiliated business costs only $99.95 (U.S., includes $70 in
products) and all the information needed to get started is provided at the site.
Quixtar Members, meanwhile, pay $19.95 (U.S.) to get
products at IBO prices on individual product purchases. They’ll earn "Q
Credits" for many of their purchases, which can be redeemed for a selection of
products or converted into frequent flier miles.
Along with IBOs and Members, Quixtar Clients will have
free access to a wide variety of high-quality products plus information providing
solutions to everyday problems in caring for their health, home and appearance. This
includes advice from health experts, home care specialists and beauty consultants based on
the information shoppers provide.
Celebrating its thirtieth year in business, CPAC, Inc. is
a specialty chemical manufacturer operating in two business segments: Cleaning and
Personal Care, under its brand name The Fuller Brush Company, Stanley Home Products,
Franklin, and Masury-Columbia; and Imaging, with its trademarks Trebla and Allied
Diagnostic chemicals. CPAC, Inc. shares are traded over the NASDAQ National Market System
under the ticker symbol, ‘CPAK.’
Quixtar, Inc. is owned by the DeVos and Van Andel
families, who own and operate numerous successful ventures around the world, including
direct selling giant Amway Corp. in Ada, Mich. Quixtar will contract many services from
this sister company and the actual site, www.quixtar.com,
will feature many of the high quality brands made famous by Amway.
Except for the historical matters contained herein,
statements in this press release are forward looking and are made pursuant to the safe
harbor provisions of the Securities Litigation Reform Act of 1995. Investors are cautioned
that forward looking statements involve risks and uncertainties which may affect
CPAC’s business and prospects, including economic, competitive, governmental
technological and other factors discussed in CPAC’s fillings with the Securities and
Exchange Commission.
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