Company Contact:

Wendy F. Clay
VP Administration, CPAC
585-382-2339

Karen G. McCulley
Corp. Comm. Mgr, CPAC
585-382-2354

Februrary 26, 2002

CPAC Inc. and TURA AG Discuss Recent Agreement;
Invite Other Companies to Join in a New Alliance

February 26, 2002 -- Orlando, FL.  At a press conference held yesterday at the Photo Marketing Association Trade Show at the Orange County Convention Center in Orlando, FL, Thomas N. Hendrickson, Chief Executive Officer, CPAC, Inc. (NASDAQ CPAK) and Dr. Thilo Senst, Chief Executive Officer of TURA AG of Düren, West Germany, discussed the strategy behind the recent expansion of their joint distribution agreement.

According to Mr. Hendrickson, "CPAC's corporate strategy has been to grow via acquisition. Between 1985 and 1997 we completed thirteen acquisitions, successfully transitioning CPAC from a 'silver recovery company' to a 'specialty chemical company' with interests in both imaging chemistry and cleaning and personal care chemicals."

"In 1997, CPAC Inc. modified its strategy somewhat," Hendrickson said. "Rather than achieving growth primarily through acquisition, we now seek to make strategic investments in compatible companies. By so doing, we aim to create a formal global alliance to best serve the traditional silver halide imaging market worldwide."

CPAC, Inc.'s Imaging segment, operating globally as CPAC Imaging Group, provides imaging chemicals, environmental equipment, and refining services to the traditional silver halide photographic market. TURA AG is a 100-year-old German manufacturer and supplier of photographic paper and film emulsion products to the same market, in addition to wide-format inkjet printing consumables. Through a broadened partnering relationship announced on January 10, 2002, each company's core products are now sold through each other's respective distribution channels.

Hendrickson continued, "Our shareholders might ask, 'Why invest in the Imaging segment of CPAC's business, which now comprises only 40% of the Company's total sales?' There are three strong reasons behind this strategy. First, CPAC believes that silver halide technologies have a significant global, useful life, and thus, profit opportunities. Second, CPAC believes that adding photographic films and paper to its product line will strengthen its chemistry and equipment position. Finally, CPAC acknowledges that it requires a complete spectrum of products to be competitive with the multi-billion dollar photographic companies."

"We expect that we will make further investments in TURA. We also expect to market a significant array of digital products that fit our combined distribution channels. And we are confident that the TURA/CPAC alliance will become the platform for bringing other, like-sized companies into our 'team' strategy."

Dr. Thilo Senst of TURA AG made the following comments: "TURA is one of the oldest and most traditional manufacturers of photographic film and papers, and the last family-owned manufacturer of its kind. Our strategy is to drive growth in three areas.

"In developed nations, TURA targets niche speciality markets. Private-label film and single-use cameras have enjoyed significant growth in these countries, and TURA supplies these products on a just-in-time basis, offering low volume requirements and fast turnarounds. Based on the number of private-label customers we serve, we believe our company to be one of the top private-label film manufacturers world-wide."

Senst continued, "In developing markets, TURA is already a top brand for film and paper. Our flexibility in these markets has driven annual growth averaging 60% for five years running.

"Our third strategy is to invest in new digital media. TURA now produces a range of large-format inkjet media, and is also developing unique products, such as our Luminis^FX light panels and digital textiles that are water-resistant, inflammable, and unrippable. These products appeal not only to our traditional customers, but also enable entry into new markets filled with potential new customers."

In closing, Senst said, "CPAC and TURA together now possess a full range of products, a global manufacturing infrastructure, renowned R&D capabilities, and unparalleled technical support. We are working to give other mid-size companies in our industry a place within this new alliance. And we are living proof, based on TURA's 90% turnover over last year, that it is possible to find growth in the imaging industry."

About TURA

Headquartered in Düren, West Germany and privately held since 1901, TURA AG supplies photographic films, papers, chemistry, and wide-format inkjet printing consumables to customers in more than sixty countries worldwide through a distribution network operating in forty countries. More information is available at tura-film.com.

About CPAC, Inc.

Established in 1969, CPAC, Inc. (cpac.com) is an international manufacturer and marketer of commercial and household cleaning products, personal care lines, and prepackaged chemicals and equipment for the imaging industry, with sales in FY '01 of $105 million. The Imaging Segment includes three domestic and four international chemical and equipment manufacturing operations: Trebla Chemical Company (treblachem.com); Allied Diagnostic Imaging Resources, Inc. (alliedautex.com); CPAC Equipment Division (cpacequipment.com); CPAC Europe (cpac.be); CPAC Italia (ornano.it); CPAC Africa (cpac.co.za); and CPAC Asia (cpacasia.com). CPAC's Fuller Brands Segment includes The Fuller Brush Co. (fullerbrush.com), Cleaning Technologies Group (cpac-ctg.com), and Stanley Home Products (stanleyhomeproducts.com). Nasdaq: CPAK.

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NOTE TO EDITORS: Photos to accompany this story may be accessed at www.cpac.com/tura.htm